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Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions

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 | #2270684 in eBooks |  2014-11-25 |  2014-11-25 | File type: PDF

||From the Back Cover|As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understand

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to ...

You easily download any file type for your device.Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions   |  From Springer. Just read it with an open mind because none of us really know.

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