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Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth

Phil Fernandez




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 | #951085 in eBooks |  2012-04-13 |  2012-04-13 | File type: PDF

||11 of 11 people found the following review helpful.| Read this book to transform your B2B revenue performance|By Brock Butler|Thirty years ago I was a sales rep for IBM when cheap information technology and management science transformed manufacturing performance. Since then manufacturing quality and productivity has soared from 30% to 99%. This performance revolution has spread to every enterprise operation, with the excepti| |a fresh perspective on how businesses look at the roles of sales and marketing, and offers a blueprint to drive growth by aligning both around the revenue cycle he frames a compelling argument for why business leaders should understand why they matter (B2B Mar

Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth

Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the g...

You easily download any file type for your device.Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth   |  Phil Fernandez. A good, fresh read, highly recommended.

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