[PDF.28gi] Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations

Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations

[PDF.jv06] Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations

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 | #1372775 in eBooks |  2016-09-26 |  2016-09-26 | File type: PDF

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|| |'The data and global case studies in this book make a convincing case that strategies and policies must include rural populations in order to succeed for the long term. A "must read" for countries like India, where rural aspirations run high.'
--Anand Ma

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This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world’s 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sh...

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