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Routledge Handbook of Sports Sponsorship: Successful Strategies

Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill




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 | #2264793 in eBooks |  2006-12-05 |  2006-12-05 | File type: PDF

||About the Author||Alain Ferrand is Head of the Department of Sports Management at the University of Lyon, and an Associate Professor at the University of Turin and the Scuola Dello Sport, Rome.  Luiggino Torrigiani is "Sola

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.


The text also provides an accessible review of the legal issues associated with marketing, copyright and contra...

You can specify the type of files you want, for your gadget.Routledge Handbook of Sports Sponsorship: Successful Strategies   |  Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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