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Sales Technology: Making the Most of Your Investment

Nikolaos Panagopoulos




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 | #4055878 in eBooks |  2010-07-20 |  2010-07-20 | File type: PDF

||0 of 0 people found the following review helpful.| Sales Technology is one of the most complete yet easy-to-read ...|By Daniel G. Bachrach|Sales Technology is one of the most complete yet easy-to-read books I've read on the subject of CRM implementation. Panagopoulos gives tons of information on how executives can be involved in sales technology implementation can make the most of every dollar invested, while ensuring that sale|About the Author|Dr. Nikolaos G. Panagopoulos is currently a Lecturer of Marketing at the Department of Marketing & Communication, Athens University of Economics & Business. His research, teaching and consulting interests revolve around personal selling & sales

Contemporary sales organizations are spending billions of dollars or euros on sales technologies with the objective of streamlining the sales process, enhancing sales force productivity, and improving customer relationships. A variety of sales technologies exist such as customer relationship management (CRM) software, mobile sales force automation (SFA) applications, contact management software, and territory planning applications, to name just a few. In spite of the amo...

You can specify the type of files you want, for your gadget.Sales Technology: Making the Most of Your Investment   |  Nikolaos Panagopoulos. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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