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Scenarios: The Art of Strategic Conversation

Kees van der Heijden




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 | #791581 in eBooks |  2011-03-10 |  2011-03-10 | File type: PDF

||2 of 3 people found the following review helpful.| A new version of the 'Crystal Ball"|By Thomas M. Magee|Everyone wants a Crystal Ball for many different reasons. That is the one thing that keeps the physic industry alive. Now you have a book to tell you a new way to build your own crystal ball to unveil the secrets of the future.

My title paragraph is not far from the truth, with a twist. This twist is how to build| |“…all important subjects for the modern manager are covered in 5 parts…” (Business Books – web)|From the Publisher|This book shows how to use scenarios--a powerful new approach to strategic

Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application o...

You easily download any file type for your gadget.Scenarios: The Art of Strategic Conversation   |  Kees van der Heijden. I was recommended this book by a dear friend of mine.

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