[PDF.60wl] Social Commerce: Marketing, Technology and Management (Springer Texts in Business and Economics)

Social Commerce: Marketing, Technology and Management (Springer Texts in Business and Economics)

[PDF.zf53] Social Commerce: Marketing, Technology and Management (Springer Texts in Business and Economics)

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 | #360148 in eBooks |  2015-11-17 |  2015-11-17 | File type: PDF

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||From the Back Cover||This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in on

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:

• Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
• Supplementary text in marketing, management or Information Sys...
  
  You can specify the type of files you want, for your gadget.Social Commerce: Marketing, Technology and Management (Springer Texts in Business and Economics)   |  Efraim Turban, Judy Strauss, Linda Lai. A good, fresh read, highly recommended.
  
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