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Strategic Management: An Executive Perspective

Cornelius A. de Kluyver, John A. Pearce




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 | #606831 in eBooks |  2015-01-26 |  2015-01-26 | File type: PDF

||About the Author|University of Oregon

Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant
forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company’s core ...

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