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Strategic Management: Theory and Practice

John A. Parnell




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 | #3111488 in eBooks |  2013-01-15 |  2013-06-10 | File type: PDF

||3 of 4 people found the following review helpful.| This is not one of my favorite textbook. When using this book as a resource|By April K. Burton|This is not one of my favorite textbook. It is not as user friendly as other textbooks I have used. For example when you are looking for specific information to answer questions from the book, even after reading the chapters, its not easy to find. Sometimes the answers are in differen| |An excellent introduction to the field of business strategy, which can be used at both the undergraduate and graduate levels. The book defines key concepts by using up-to-date examples and case studies that students will find interesting and relevant. --Peter

In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key c...

You can specify the type of files you want, for your gadget.Strategic Management: Theory and Practice   |  John A. Parnell. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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