[PDF.77ep] Strategy from the Outside In: Profiting from Customer Value (Business Books)

Strategy from the Outside In: Profiting from Customer Value (Business Books)

[PDF.te53] Strategy from the Outside In: Profiting from Customer Value (Business Books)

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 | #100652 in eBooks |  2010-07-23 |  2010-07-23 | File type: PDF

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||3 of 3 people found the following review helpful.| the strategy book|By A123|Throughout P&G's long history, we have focused on the four customer value imperatives outlined in this excellent book--and are as committed to them today as ever. This is essential reading for leaders focused on making a positive difference in the world and, as a direct result, delivering growth for both the near and long term."
--Robert A. McDona|About the Author|George S. Day is the Geoffrey T. Boisi Professor and codirector of the Mack Center for Technological Innovation at The Wharton School, University of Pennsylvania. Chairman of the board for the American Marketing Association, he is a forme

Make customer value a C-Suite priority for lasting profits and growth

While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenues and profits, and created more value for customers. These are not flash-in-the-pan companies—world-beaters one year and stragglers the next. They are companies like Johnson & Johnson, Procter & Gamble,...

You easily download any file type for your device.Strategy from the Outside In: Profiting from Customer Value (Business Books)   |  George S. Day, Christine Moorman. I really enjoyed this book and have already told so many people about it!

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