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SWOT Analysis. Idea, Methodology And A Practical Approach.

Nadine Pahl, Anne Richter




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 | #1244582 in eBooks |  2009-03-27 |  2009-03-27 | File type: PDF

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Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Berlin, course: Marketing, language: English, abstract: Due to strong competition and a continuous market change, most companies engage in strategic planning today to become or stay competitive in the long run.
Strategy is all-embracing. Strategy has to capture interna...

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