[PDF.41zv] Tangible Strategies for Intangible Assets

Tangible Strategies for Intangible Assets

[PDF.ku90] Tangible Strategies for Intangible Assets

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 | #3567745 in eBooks |  2004-11-22 |  2004-11-22 | File type: PDF

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||1 of 1 people found the following review helpful.| Strategy insights...|By Voice of Experience|If you are looking for a book about valuation of intangible assets this

isn't it. However, it's an excellent guide to understanding what intangible

assets are and what innovative management techniques are available to

managers to extract maximum value from them on a day to day basis. The

exa|From the Back Cover||Techniques for measuring, managing, and enhancing the value of a firm's intangible assets | While guidelines now exist for the financial valuation of intangible assets, managing them for maximum value is new territory for many organiz

Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can't manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy.

This book explains the latest thinking and techniques in measuring and managing intangibles. Innovative management disciplines like Balanced Scorecard are explained, while real-world e...

You easily download any file type for your gadget.Tangible Strategies for Intangible Assets   |  John Berry. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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