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Technology Entrepreneurship: Taking Innovation to the Marketplace

Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter




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 | #940719 in eBooks |  2014-08-12 |  2014-08-12 | File type: PDF

||About the Author|Thomas Duening previously was the director of entrepreneurial programs for the Ira A. Fulton Schools of Engineering at Arizona State University. He obtained his undergraduate degree from the University of Wisconsin-Stevens Point and then attende

The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, ...

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