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The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage

Roland Smart




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 | #543922 in eBooks |  2016-02-12 |  2016-02-12 | File type: PDF

||0 of 0 people found the following review helpful.| Valuable for B2B Marketers|By Russell Rothstein|The Agile Marketer is a hands-on guide for marketers looking to move their marketing to a more customer-centric approach.

Roland provides a practical guide explaining what Agile Marketing means, its benefits compared to more traditional marketing methods, and how to integrate Agile Marketing with your long-term marketin|From the Inside Flap||Marketing in the digital era has evolved into a whole new game—and the name of the game is the customer experience. Marketers today must integrate a complex set of technologies to capture the customers' digital body language&md

The marketer's guide to modernizing platforms and practices

Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers h...

You easily download any file type for your gadget.The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage   |  Roland Smart. Which are the reasons I like to read books. Great story by a great author.

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