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The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

Karen Leland




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 | #320360 in eBooks |  2016-06-20 |  2016-06-20 | File type: PDF

||5 of 5 people found the following review helpful.| Packed with practical steps|By Customer|A practical book for the independent consultant that provides clear steps for developing a brand image. The author shares information and inside scoops that must have taken years to amass. Having Karen's vast experience and knowledge available in this one easy to read book, makes it a great buy.|0 of 0 people found the following revie| |
“How can you make a brand synonymous with leadership, intelligence, and integrity? Karen Leland answers these questions and more with insight, warmth, and wit. This is a book that will help you raise your profile and turn heads.”|—John Paul Roller

A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. That’s really the key to the new business mindset — the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic...

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