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The Experience Economy, Updated Edition

B. Joseph Pine II, James H. Gilmore




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 | #226657 in eBooks |  2011-07-05 |  2011-07-05 | File type: PDF |  1.19

||12 of 12 people found the following review helpful.| New to me, but some good practical advice about engaging customers|By Tom Sales|One of the companies showcased in "The Experience Economy" is Progressive Insurance, where I worked in the 90's. I can attest to the fact that--then and now--Progressive is totally engaged in the experiences they offer, and it truly sets them apart in their industry. But even with that affinity to| |
“updated and wonderfully relevant book.” – AdAge||"One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their c

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memora...

You can specify the type of files you want, for your gadget.The Experience Economy, Updated Edition   |  B. Joseph Pine II, James H. Gilmore. I really enjoyed this book and have already told so many people about it!

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