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The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications

Marc H. Meyer




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 | #140891 in eBooks |  2007-06-04 |  2007-06-04 | File type: PDF

||0 of 1 people found the following review helpful.| Innovate or Die!|By Subrata Chattopadhyay|This was the prescribed text for a 2nd year core course for my MBA program at NorthEastern University.
This text clearly lays out a path to organizational rejuvenation following a blueprint provided by the author. A lot of full length case studies are included that show how the blueprint was implemented to achieve success.
A g| ||"Professor Meyer's Fast Path framework is an essential tool for developing and commercializing new product lines from within a corporation. We have used this approach at Masterfoods USA and have found it invaluable in creating the process and culture needed f

Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries.

The Fast Path to Corporate Growth takes on the c...

You easily download any file type for your device.The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications   |  Marc H. Meyer. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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