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The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers

Phil Rosenzweig




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 | #78372 in eBooks |  2007-02-06 |  2007-02-06 | File type: PDF

||2 of 2 people found the following review helpful.| the author discusses eight “delusions” that are often at the root of poor analysis. It is a fact that the business ...|By Chris Honan|We are a group of three MBA students who read this book and are giving this review as a part of a class assignment. We chose the Halo Effect because the class we are taking is on Strategic Business Analysis and the Halo Effect seemed|From Publishers Weekly|This tart takedown of fashionable management theories is a refreshing antidote to the glut of simplistic books about achieving high performance. Rosenzweig, a veteran business manager turned professor, argues that most popular business ide

Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such ...

You easily download any file type for your gadget.The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers   |  Phil Rosenzweig. A good, fresh read, highly recommended.

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