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The impact of the internet and social media on the hotel industry: How the internet and social media have changed the way hotels need to operate if they ... in today's dynamic and global markets

Christoph Müller




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 | #2635418 in eBooks |  2011-04-20 |  2011-04-20 | File type: PDF

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Essay from the year 2011 in the subject Hotel Industry / Catering, grade: A, The University of Surrey, language: English, abstract: This paper deals with the impact of the internet and social media on the hotel industry. In particular, it points out how the rules of the game have changed in today’s dynamic and global environment and how hotels need to operate if they are to succeed from a long-term perspective. Likewise, it outlines how activities on both the buy-s...

You easily download any file type for your gadget.The impact of the internet and social media on the hotel industry: How the internet and social media have changed the way hotels need to operate if they ... in today's dynamic and global markets   |  Christoph Müller.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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