[PDF.51vo] The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing)

The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing)

[PDF.nb27] The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing)

The Last Mile: Creating  Dilip Soman epub
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 | #404650 in eBooks |  2015-08-07 |  2015-08-05 | File type: PDF

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||1 of 1 people found the following review helpful.| A lot of product|By DarrenIngram_dot_com|It might sound strange but far too many companies fail to pay sufficient attention to the final stage of what can bring them income – the closing “sale” process. Companies stress and obsess about developing a new product and service (as they should) and consider how to attract customers but then things often fizzle out.| |“The Last Mile is an engaging, sophisticated, and practical overview of how behavioral science can be applied to business, retail, and government. It skillfully weaves together findings from Soman’s own considerable and inventive research

Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice.

In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap....

You can specify the type of files you want, for your gadget.The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing)   |  Dilip Soman. A good, fresh read, highly recommended.

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