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The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results

Bob Nease




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 | #243926 in eBooks |  2016-01-19 |  2016-01-19 | File type: PDF

||4 of 4 people found the following review helpful.| How to turn inattention and inertia into action|By Liz Guthridge|Bob Nease has written a clear, compelling case for why we need to focus on behavior design--if we want to help ourselves and others do things we want to do. It's hard to get things done because our attention span is so short even without us practicing continuous partial attention or even worse, multi-tasking. The| |Focusing on activating good intentions that many people already have can be much more effective than trying to change their intentions through education and increased incentives…a thoughtful, easy-to-digest approach for individuals and organizations see

Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want.

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting...

You easily download any file type for your device.The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results   |  Bob Nease. A good, fresh read, highly recommended.

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