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The Public Relations Writer's Handbook: The Digital Age

Merry Aronson, Don Spetner, Carol Ames




[PDF.ea52] The Public Relations Writer's Handbook: The Digital Age

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 | #477989 in eBooks |  2010-12-28 |  2010-12-28 | File type: PDF

||0 of 0 people found the following review helpful.| most of the information is useful for what I need it for|By Brian D|The book is kind of outdated, but that's the book Purdue University online M.S. Program in Communication chose for the Strategic Communication Professional Writing Class. I would have preferred a book more recent. Overall, most of the information is useful for what I need it for, mostly class discussions and pr| |“Essential for any PR professional.  Well written and easy to understand.”

--Richard Edelman, president and CEO, Edelman Public Relations Worldwide

 

 

“Despite all the rapid advances in technology, good

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations ...

You easily download any file type for your gadget.The Public Relations Writer's Handbook: The Digital Age   |  Merry Aronson, Don Spetner, Carol Ames. A good, fresh read, highly recommended.

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