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The Strategy and Tactics of Pricing: New International Edition

Thomas T. Nagle, John Hogan, Joseph Zale




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 | #286712 in eBooks |  2016-08-23 |  2016-08-23 | File type: PDF

||0 of 0 people found the following review helpful.| I would actually have recommended that the teacher look into another book|By Savage2|Well, I had to get it for a class, so didn't have a choice in the book. It did what the professor asked. I would actually have recommended that the teacher look into another book, or be more willing to help (a separate issue not related to the book). Some of the content was not well explained,|From the Back Cover|KEY BENEFIT:The Strategy and Tactics of Pricingshows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness an

For undergraduate introduction to Market Pricing courses.


A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.


The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.


The fifth edition contains a ...

You easily download any file type for your gadget.The Strategy and Tactics of Pricing: New International Edition   |  Thomas T. Nagle, John Hogan, Joseph Zale.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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