[PDF.84ns] Thinking in New Boxes: A New Paradigm for Business Creativity

Thinking in New Boxes: A New Paradigm for Business Creativity

[PDF.uv93] Thinking in New Boxes: A New Paradigm for Business Creativity

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 | #172160 in eBooks |  2013-09-10 |  2013-09-10 | File type: PDF

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||0 of 0 people found the following review helpful.| I really enjoyed this book and found new ideas in it|By Customer|I really enjoyed this book and found new ideas in it. Thinking in new boxes has become a concept I apply all the time now. Really good information here.|0 of 0 people found the following review helpful.| One of the best of its kind|By CARLOS BARAJAS PONCE DE L|On| |Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.
 
LIGHTERS?
 
With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And ...

You can specify the type of files you want, for your device.Thinking in New Boxes: A New Paradigm for Business Creativity   |  Luc De Brabandere, Alan Iny.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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