[PDF.24fu] True Story: How to Combine Story and Action to Transform Your Business
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True Story: How to Combine Story and Action to Transform Your Business
Ty Montague
[PDF.db94] True Story: How to Combine Story and Action to Transform Your Business
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| #785569 in eBooks | 2013-06-25 | 2013-06-25 | File type: PDF||3 of 3 people found the following review helpful.| Break Thru the Clutter|By Robert Ellis re@elliscpa.us|I have only read the introduction and part of the first chapter. But I had learned so much I simply had to stop reading and assimilate for awhile. For me this is a revelation. My business is unique in that our target is CEO's and business owners. These guys don't spend much time on twitter or facebook nor do they seek advic||
Montague gets right to the chink in the armor of storytelling: Unless the story you tell about your company is true, it is just empty words. And the way you make a story true, he says, is by storydoing.” Storydoing is telling a story through you
Is your company a storytelleror a storydoer?
The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.
Today’s most successful businesses are storydoers.
These companies create products and services...
You easily download any file type for your gadget.True Story: How to Combine Story and Action to Transform Your Business | Ty Montague. A good, fresh read, highly recommended.
