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User-Directed Competitive Intelligence: Closing the Gap Between Supply and Demand

Walter D Barndt




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 | #3417900 in eBooks |  1994-09-21 |  1994-09-21 | File type: PDF

||About the Author||WALTER D. BARNDT, JR. is Professor of Management, The Hartford Graduate Center. Since 1983, he has taught the only continuous competitive intelligence course in a U.S. graduate school management program. He serves as a director of the Society o

This is the first book to address the real issues and problems confronting the competitive intelligence industry today. It pinpoints the reason why competitive intelligence is on hold in corporate America and offers practical advice and solutions to position competitive intelligence systems as the systems of choice for intelligence users. The key is to stimulate demand and the author tells us why and how. A must read for intelligence providers, for managers and intell...

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