[PDF.51xn] Whale Hunting: How to Land Big Sales and Transform Your Company

Whale Hunting: How to Land Big Sales and Transform Your Company

[PDF.hw13] Whale Hunting: How to Land Big Sales and Transform Your Company

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 | #300562 in eBooks |  2008-10-03 |  2008-10-03 | File type: PDF

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||1 of 1 people found the following review helpful.| Powerful message fueled by a powerful analogy|By Cesar|It's a nice angle with a great analogy on how to transform your company to go after significantly larger customers. The analogy of the whale hunt gives it power and allows the concepts to be grounded in something concrete, the survival of a village. The authors transmit the underlying feeling of the need to survive, reinf| |'Its content is logical, innovative and really interesting.' (Professional Marketing, May 2012)|From the Inside Flap||For thousands of years, the Inuit people of thefrozen North have risked life and limb to hunt thebiggest

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here, you’ll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster a...

You can specify the type of files you want, for your gadget.Whale Hunting: How to Land Big Sales and Transform Your Company   |  Tom Searcy, Barbara Weaver Smith. A good, fresh read, highly recommended.

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