[PDF.02ox] Who Do You Want Your Customers to Become?

Who Do You Want Your Customers to Become?

[PDF.wa48] Who Do You Want Your Customers to Become?

Who Do You Want  Michael Schrage epub
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 | #44255 in eBooks |  2012-07-17 |  2012-07-17 | File type: PDF

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||1 of 1 people found the following review helpful.| A powerful notion|By Tim O'Reilly|Great innovators, Schrage argues, don't just conceive new products, they reconceive the customers for those products. Think for a moment about how Henry Ford didn't just create cars - he had to create a whole new vision of society in order to create customers for those cars. Edison didn't just invent the lightbulb and the phonograph, he invent

Who do you want your customers to become?

According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.

In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far enough—serious marketers and innovato...

You can specify the type of files you want, for your gadget.Who Do You Want Your Customers to Become?   |  Michael Schrage. Which are the reasons I like to read books. Great story by a great author.

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