[PDF.33fu] Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

[PDF.xu60] Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

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 | #192271 in eBooks |  2010-10-28 |  2010-10-28 | File type: PDF

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||9 of 10 people found the following review helpful.| An Important But Incomplete Beginning To Developing Full Cultural Strategy|By Jonathan Cook|Cultural Strategy, by Douglas Cameron and Douglas Holt, was a simultaneously exciting and frustrating read for me. It is an important book in that it provides a specific model for integrating the power of culture into marketing strategy. It's a milestone that the authors go beyond the g| ||"May well be one of the most important books on advertising and branding in the past ten years."--Richard Huntington, Adliterate.com|||About the Author||Douglas Holt was Professor of Marketing at both the Harvard Business

Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many "better mousetraps" are much more compelling to consumers
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You can specify the type of files you want, for your gadget.Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands   |  Douglas Holt, Douglas Cameron. A good, fresh read, highly recommended.

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