[PDF.70fv] Different: Escaping the Competitive Herd

Different: Escaping the Competitive Herd

[PDF.ku45] Different: Escaping the Competitive Herd

Different: Escaping the Competitive  Youngme Moon epub
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 | #89544 in eBooks |  2010-03-31 |  2010-04-06 | File type: PDF

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||2 of 2 people found the following review helpful.| Light on practical application but an interesting look at brands that stand out and how they stand out|By curtismchale|Youngme explores what makes brand boring and what makes them inspirational in this book about breaking away from your competition. She highlights 3 brand types that achieve this called:

1. Reverse brands
- like when Google put out a homepage dev| |“...to give a bullet-point summation of takeaways is to deny the real value of this lovely book.”--Harvard Business |||From the Hardcover edition.|About the Author|Youngme Moon is the Dona

Why trying to be the best … competing like crazy … makes you mediocre

Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another.
 
Now comes Youngme Moon’s <...

You can specify the type of files you want, for your gadget.Different: Escaping the Competitive Herd   |  Youngme Moon. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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