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Islands of Profit in a Sea of Red Ink: Why 40 Percent of Your Business Is Unprofitable and How to Fix It

Jonathan L. S. rnes




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 | #697271 in eBooks |  2010-10-14 |  2010-10-14 | File type: PDF

||1 of 1 people found the following review helpful.| Addition to the 80/20 Principle|By K. Newcomer|I started the book and had a hard time getting into it. I am not a top executive so I also not the target audience of the book. This book is developed from Executive training courses at MIT and mostly aimed at the CIO, CEO, CFO, President, and others in the executive suite.

With that being said I enjoyed some discussio|From Publishers Weekly|The claim made by the author, a Senior Lecturer at MIT, wasn't gleaned from a study; rather, it comes from his own experience as a consultant, and the examples and suggestions in his first book are aimed squarely at managers. Byrnes finds

Top companies around the world turn to MIT's Jonathan Byrnes to figure out where the profit is. Using his systematic process for analyzing profitability, they can quickly determine which parts of the business are worth expanding and which are just a drain on resources. Then, using Byrnes's "profit levers," they can turn unprofitable business into good business and good business into great business.

We now live in the Age of Precision Markets, yet most of the...

You can specify the type of files you want, for your gadget.Islands of Profit in a Sea of Red Ink: Why 40 Percent of Your Business Is Unprofitable and How to Fix It   |  Jonathan L. S. rnes. I really enjoyed this book and have already told so many people about it!

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