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Marketing 4.0: Moving from Traditional to Digital

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan




[PDF.mp08] Marketing 4.0: Moving from Traditional to Digital

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 | #23614 in eBooks |  2016-11-17 |  2016-11-17 | File type: PDF

||3 of 3 people found the following review helpful.| Yes, they do know where the future consumer is heading|By Sunny R|I'm devouring this book! I downloaded it yesterday and can't put it down. The information and foresight is solid. I work for a manufacturer and we are starting to feel the shifts that are referenced in this book. I appreciate everything I'm learning from this book thus far and can't wait to read a few more pages|From the Inside Flap||Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable

Marketing has changed forever—this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surround...

You can specify the type of files you want, for your gadget.Marketing 4.0: Moving from Traditional to Digital   |  Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. I really enjoyed this book and have already told so many people about it!

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