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Predatory Thinking: A masterclass in out-thinking the competition

Dave Trott




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 | #597049 in eBooks |  2013-05-23 |  2013-05-23 | File type: PDF

||1 of 1 people found the following review helpful.| Much more than just an advertising book.|By Greg Collins|There's nothing worse than a very droll book about advertising/marketing. Lord knows there are plenty of them.

But at the end of the day, advertising people are charged with making magic out of the mundane and making something for a broader audience than themselves (sometimes this actually happens). Fortunately|About the Author|
Dave Trott is the chairman of the full-service creative agency The Gate London. It is part of The Gate worldwide, which has offices in New York, Hong Kong, Singapore, Edinburgh, and Dublin. His former agency, Gold

LIFE IS A ZERO-SUM GAME

Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.

Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a...

You can specify the type of files you want, for your device.Predatory Thinking: A masterclass in out-thinking the competition   |  Dave Trott. A good, fresh read, highly recommended.

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