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Strategies for e-Business: Creating value through electronic and mobile commerce CONCEPTS AND CASES

Tawfik Jelassi, Albrecht Enders, Francisco J Mart'nez-L-pez




[PDF.lf47] Strategies for e-Business: Creating value through electronic and mobile commerce CONCEPTS AND CASES

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 | #268820 in eBooks |  2015-11-18 |  2015-11-18 | File type: PDF

||1 of 3 people found the following review helpful.| Fast Shipper|By David W. Wilson|As mentioned in the subject line|From the Back Cover||Focusing on strategic management concepts and linking them to actual case studies of companies engaged in e-business activities (both successful and unsuccessful), this thoroughly updated third edition of Strategies for e-Business app

Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding ...

You can specify the type of files you want, for your device.Strategies for e-Business: Creating value through electronic and mobile commerce CONCEPTS AND CASES   |  Tawfik Jelassi, Albrecht Enders, Francisco J Mart'nez-L-pez.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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