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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

G. Richard Shell, Mario Moussa




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 | #206928 in eBooks |  2007-10-18 |  2007-10-18 | File type: PDF

||0 of 0 people found the following review helpful.| Bargaining and Spring Board) is very good and I believe it will remain in that condition ...|By Customer|Richard Shell three books (Woo , Bargaining and Spring Board) is very good and I believe it
will remain in that condition for very long-time. I feel like he has been finding something from
his study (perhaps from his life) and now developing it and someday will be|From Publishers Weekly|Shell and Moussa, both on the Wharton School faculty, aim to help readers get attention and sell their ideas through strategic relationship-based persuasion, or "woo"-or "winning others over." The authors consider wooing to be one of the m

You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present...

You can specify the type of files you want, for your gadget.The Art of Woo: Using Strategic Persuasion to Sell Your Ideas   |  G. Richard Shell, Mario Moussa. Just read it with an open mind because none of us really know.

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