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The Balanced Scorecard: Translating Strategy into Action

Robert S. Kaplan, David P. Norton




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 | #83655 in eBooks |  1996-08-02 |  1996-08-02 | File type: PDF

||2 of 2 people found the following review helpful.| Strategy in Action!|By O. Halabieh|As the title indicates, this book introduces the concept of the Balanced Scorecard: "The Balanced Scorecard (BSC) provides managers with the instrumentation they need to navigate to future competitive success. Today, organizations are competing in complex environments so that an accurate understanding of their goals and the methods for attaini|From Publishers Weekly|As running a corporate?or government or not-for-profit?enterprise becomes increasingly complicated, more sophisticated approaches are needed to implement strategy and measure performance. Purely financial evaluations of performance, for ex

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first pa...

You can specify the type of files you want, for your device.The Balanced Scorecard: Translating Strategy into Action   |  Robert S. Kaplan, David P. Norton. I really enjoyed this book and have already told so many people about it!

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