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Storytelling on Steroids: 10 stories that hijacked the cultural conversation

John Weich




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 | #1479323 in eBooks |  2014-06-03 |  2014-06-03 | File type: PDF

||0 of 0 people found the following review helpful.| This a caution, not a review (I've only just ...|By Paul|This a caution, not a review (I've only just started the book, so my star rating is only there because I can't post a comment without it). TO THOSE WHO WANT TO READ THIS ON KINDLE: The formatting of the book means that any chapter that's illustrated by a wood-cut design (which I believe are the "10 stories" referred to in| |
"Need to enhance your brand's performance? Take this steroid."|-Rob Schwartz, Global Creative President TBWA Worldwide||"Storytelling on Steroids will give even the most ad-hardened civilians a|great insight into how the modern world works."|- Wallpaper m

Storytelling is pop culture’s ‘weapon’ of choice to connect, engage and ultimately convince. Every TV ad a compelling movie? Every Facebook post a contagious piece of content? Every infographic a work of art? Yes, please. Tell me where to sign up! Right now, this very minute, a junior copywriter is adding “storyteller” to his Facebook profile. There is a gaming developer doing the same on LinkedIn. A PR agent is casually including “tel...

You can specify the type of files you want, for your device.Storytelling on Steroids: 10 stories that hijacked the cultural conversation   |  John Weich. Which are the reasons I like to read books. Great story by a great author.

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